MAISON DUROC · 2026
Maison Duroc
Creative direction for a fragrance campaign — typography and pacing built to carry the scent before the bottle ever appears.
A fragrance is the most quiet luxury — it cannot be photographed, only suggested. We built the campaign around what surrounds the bottle: weight of paper, length of pause, the angle of a shadow.
Nothing decorative survived the edit. What is left is the smallest possible system that still feels like a house.
