TOWNSVILLE · 2026
Townsville
Custom branding for Townsville — a positioning study that turns a specific place into a system that travels.
Townsville came to us with a name and a feeling. The work was to translate that feeling into an identity that could meet investors, residents, and partners in the same key.
We built a small system around a single typographic gesture and a tonal range narrow enough to be recognised without being repeated.
